2014 Ford F-150 SVT Raptor Luxury Package $34,990

When you're shopping for a full-size pickup truck, you quickly realize how evenly matched the players are: Cab styles, engines and towing capacities are all pretty similar across the board. Yet the sheer variety within the Ford F-150 lineup has always set this truck apart from its rivals. You can choose a stripped-down work truck, lather on the luxury with plush versions like the King Ranch, or equip your 2014 F-150 as a serious off-roader via the specialized SVT Raptor model. Whatever your tastes, you're almost certain to find a 2014 Ford F-150 that meets your needs. The customization starts in the engine bay of the Ford F-150, which has four available power plants, ranging from a base V6 to a 6.2-liter V8. All are worthwhile choices, but the most compelling option is the midrange EcoBoost 3.5-liter V6 engine: It makes as much torque as most V8 engines and provides equivalent towing capacity. And if you drive your truck every day, you'll be happy to know this is also the most fuel-efficient of the available F-150 engines. Inside, the 2014 F-150 offers plenty of room, particularly in the popular SuperCrew body style, and you can equip it with all manner of modern conveniences, including a rearview camera, dual USB ports, an integrated trailer-brake controller and a voice-activated navigation system (although, for many drivers, the complexity of the MyFord Touch interface takes away some of the convenience). In other respects, though, the Ford is starting to show its age. Interior materials quality is only so-so, and extended-cab models (SuperCabs, that is) still have cumbersome, reverse-hinged rear doors, whereas most other trucks have adopted front-hinged doors. The 2014 Ford F-150 is a full-size pickup truck available in regular cab, extended cab (SuperCab) and crew cab (SuperCrew) body styles. Regular and SuperCabs are offered with either a 6.5-foot or 8-foot cargo bed, while SuperCrews can be had with 6.5- or 5.5-foot beds. The SVT Raptor model (SuperCab or SuperCrew) is available only with the 5.5-foot bed. Within these body styles, there are nine trim levels to specify: base XL, sporty STX, well-equipped XLT, rugged FX2 and FX4 models, luxurious Lariat, western-inspired King Ranch, extreme off-road Raptor, and the opulent Platinum and Limited variants. Intended more as a commercial work truck, the modestly appointed XL comes standard with 17-inch steel wheels, air-conditioning, a tilt-only steering wheel, vinyl upholstery, a 40/20/40 front seat and an AM/FM radio. SuperCrew XL models gain keyless entry, power side mirrors, an overhead console and power front windows. The STX includes all of the above, along with alloy wheels, additional body-colored exterior trim, power-adjustable windows, rear power windows for the SuperCab, cruise control, cloth upholstery, a CD player and an auxiliary audio jack. More creature comforts come with the XLT in the form of automatic headlights, foglights, rear privacy glass, chrome exterior trim, a keyless entry keypad, the Sync voice control interface and Bluetooth phone and audio connectivity. The FX trims add 18-inch alloy wheels, a trailer tow package, an auto-dimming rearview mirror, a leather-wrapped and telescoping steering wheel with additional controls, front bucket seats, a six-way power-adjustable driver seat, a household power outlet, an upgraded 4.2-inch display for climate/audio functions and satellite radio. Four-wheel-drive FX models also gain hill descent control, skid plates and an electronic locking rear differential. The Lariat trim drops the FX's off-road equipment but adds dual-zone automatic climate control, leather upholstery, 10-way power-adjustable heated front seats, driver-seat memory functions, the MyFord Touch electronics interface (with an 8-inch touchscreen), dual USB ports, power-adjustable pedals and a power-sliding rear window. To that, the King Ranch adds chrome exterior trim, unique badging inside and out, running boards, power-folding and heated auto-dimming mirrors, rear parking sensors, an integrated trailer brake controller, ventilated front seats, heated rear seats, a power-adjustable steering wheel, a rearview camera, remote ignition, wood interior trim and a premium Sony sound system. The Platinum trim adds further enticement with 20-inch wheels, xenon headlights, power-deployable running boards, automatic wipers, a wood- and leather-trimmed steering wheel, a sunroof and a navigation system. To that, the Limited adds 22-inch wheels, a monochromatic paint job and an upgraded leather interior. Finally, the Raptor dispenses with many of the above luxury amenities but goes full off-road with 17-inch wheels with all-terrain tires, unique exterior treatments, fixed aluminum running boards, front/rear tow hooks, a shift-on-the-fly transfer case, high-performance suspension components, an auxiliary equipment switch panel and unique interior trim and upholstery. Many of the upper-trim features are available on supporting models as options. Other add-ons include Ford's Work Solutions system, payload and towing packages, a cargo management system and a stowable bed extender.